Sun

WE ARE PROCLAMING A UNIQUE AESTHETIC IDEAL

CHARGED WITH THE FORCE OF BEAUTY, AND ENHANCED WITH HIGH-VIBRATIONAL CONTENT.

soya home hero sun

: 100% SOYA :

The SOYA collection has come back home.

With a return to its roots, SOYA has rediscovered its truest essence, picking up the thread of a design unafraid to push boundaries. Curated and directed by Matteo Pontello, this collection is a true manifesto of innovation and experimentation, a journey into extreme geometric shapes, pushed to the limit.
Each pair of glasses is a perfect blend of bold design and craftsmanship, where top-quality materials and flawless finishes come ever closer to luxury standards. The SOYA collection is not just eyewear, it’s a statement of style for those who want to stand out without compromise.

aide

Mod. AIDE / FULL WHITE

juno

Mod. JUNO / MATTE BLACK

era

Mod. ERA / HAVANA

Bold, geometric lines emerge with strength, creating a design that challenges conventions. Completing the innovation, a new detail: the triangular rivet with a pyramidal section, adding a touch of refinement and modernity, accentuating the distinctive character of the model. An eyewear that blends form, sensuality, and avant-garde.

soya adv aide havana

Mod. AIDE / HAVANA

soya adv aide white 1

Mod. AIDE / FULL WHITE

soya adv aide white 2

Mod. AIDE / FULL WHITE

soya adv aide white 3

Mod. AIDE / FULL WHITE

soya adv mod ake olive green

Mod. AKE / OLIVE GREEN

ake

Mod. AKE / OLIVE GREEN

soya adv ake havana

Mod. AKE / HAVANA

The WAWA and AKE models are the embodiment of lightness and elegance. Their modern shapes and delicate geometric sections intertwine in an avant-garde design, where every detail is crafted with precision. A perfect balance between innovation and refinement, offering a bold look without ever compromising on sophistication.

soya adv mod wawa red flames

Mod. WAWA / RED FLAMES

wawa

Mod. WAWA / SKY

soya adv wawa sky 1

Mod. WAWA / SKY

soya adv wawa sky 2
soya adv wawa sky 3

PRIMO and CAIO are a true fusion of style and innovation. Two models that combine a bold and modern geometric acetate construction with a sleek titanium skeleton structure, creating a masterpiece of design and technique.

soya adv primo matte black

Mod. PRIMO / MATTE BLACK + SHINY GOLD TITANIUM METAL

caio

Mod. CAIO / SHINY BLACK
SHINY GOLD TITANIUM METAL

caio

Mod. CAIO / CRYSTAL
SHINY GOLD TITANIUM METAL

primo

Mod. PRIMO / CRYSTA
SHINY GOLD TITANIUM METAL

by Matt